||Business -- with a reference to the Elite
typeface of the business letters
of the past, this component symbolizes our awareness of the business objectives of maximizing
asset utility, of gaining short-term results that are self-sustainable, of imparting momentum
to the organization, of communication and of a systems approach.|
||Design -- with a reference to the artists
brush stroke, this component symbolizes the central role of design in the effective implementation
of our efforts. Design at all levels--the definition of a service offering, the architecture of a
product, the planning of a network, of interaction design for a product, and, yes, even industrial
and graphic design.|
||Technology -- with a reference to the chunky
look of bit-mapped type, this component symbolizes the breadth of our technical expertise:
WWW, Internets, Intranets, Programming, Databases, Multimedia, and even traditional printing.
Our depth in these reaches from application and implementation, but also to the science,
standards, and protocols on which they stand.